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We drive results for major national brands and businesses across multiple industries.

At Siren we’re able to effectively apply our research, marketing and expertise to virtually any industry. In fact, Siren Group has successfully served clients in everything from Finance to Medicine.

Here are just some of the industries we’ve covered:

Education

Education

The world outside the education institution is changing at a rapid rate, where technology underpins how people communicate, socialize, play, do business, pay for goods, or even farm. This change exerts a pressure on the static nature of education inside the schools walls. A relevant quote is from a forthcoming Prospects Journal edition on mobile learning: “Mobile learning is no longer an innovation within institutional learning but a reflection of the world in which institutional learning takes place”.

Energy

Energy

Renewable energy needs sales, sales, and more sales. We currently live in a bite sized world. Thus, we need to be able to communicate what we're doing in a sentence or less to get peoples' attention.

The great thing about renewables is that there are so many benefits. At the same time technology is getting cheaper and cheaper which makes renewable energy very appealing to consumers.


Financial Services

Financial Services

In the age of social media, content is an increasingly crucial component of online marketing campaigns, and the financial services industry has emerged as a major player. 75 percent of financial services marketers had separate content strategies in place for each marketing channel, the highest percentage of all industries polled. 40 million people in the U.S. with between $100,000 and $1 million in assets are active on social media.

These are the people financial services companies want to reach, and a significant percentage of them are happy to reach back.

Food & Beverage

Food & Beverage

Food marketing brings together the producer and the consumer. It is the chain of activities that brings food from “farm gate to plate.”The marketing of even a single food product can be a complicated process involving many producers and companies. For example, fifty-six companies are involved in making one can of chicken soup. These businesses include not only chicken and vegetable processors but also the companies that transport the ingredients and those who print labels and manufacture cans. The food marketing system is the largest direct and indirect nongovernment employer in the North America.


Telecommunication

Telecommunication

The stage is set for this year to be a chaotic year of rapidly shifting landscapes for the telecommunication industry. While nobody can predict with absolute certainty what the future will bring, a more likely scenario is that as the industry will shift, some companies won’t be able to withstand change, while those that are well positioned will likely stand out and thrive. In other words, telecom marketers will be instrumental in leading companies through these changes and helping them grow in their respective niches.

Healthcare

Healthcare

Health care costs continue to rise in Canada, in the U.S. and throughout the developed world and health care expenditures are projected to soar to $3.57 trillion in 2017.

Despite this rise in expenditures and despite the fact that technology has revolutionized many aspects of our lives, where there is an app for almost everything these days, our modern healthcare system has remained largely on the sidelines of this transformation.


Professional Services

Professional Services

Professionals, like doctors, lawyers, business consultants, accountants, must market their products in an increasingly competitive environment. It is essential to market their services on the Internet, in print and through community involvement. Although marketing habits vary based on the type of services, there are some general guidelines that professionals should use to get started.

Before investing in print, television or radio media, more subtle approaches should be explored. Investing in marketing that will increase referrals and name recognition in the community is a much better strategy.

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