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Conversion Copywriter

  • icon tag Job Category: Product Management
  • icon briefcase Job Type: Full Time
  • icon earth Job Location: Canada
A guy with a cat
A guy with a cat

We are looking for a passionate and experienced Conversion Copywriter with a proven track record of delivering sales and marketing improvements through persuasive copy. In this role, you will work with a goal-driven growth & media buying team that lives and breathes performance and constantly seeks to beat controls. We drive around 2,500,000 visitors monthly to 8 different projects (mostly home improvement) with plenty of room for testing ads, landing pages, emails, etc. 

This role is a full-time, work-from-home position. The position reports directly to the Head of Product Growth and you will work closely with our Growth and Media Buying teams.

Siren Group is a digital marketing company based in Switzerland with remote staff across the world. We specialize in generating consistent new business opportunities for medium- to large-size companies, including Fortune 1000s. Our latest venture is HomeBuddy.com, an online home improvement marketplace in the U.S. HomeBuddy offers a great opportunity to work on an interesting, challenging and constantly evolving project. 

Already a very successful firm with stable double-digit annual revenue increases, we are aiming for even more explosive growth! Our company’s success is delivered by a smart, self-starting and entrepreneurial team which we are actively growing. 

Siren offers a remote and flexible work environment, competitive compensation, attractive benefits and the opportunity to work on a professional team and grow in your career. 

What you will do:

  • copywriting efforts within the company from start to finish and constantly seek to beat controls;
  • Write persuasive copy for our ads, landing pages, websites, email sequences, brand collateral and social media that drives conversions, increases click-through rates and keeps users engaged;
  • Develop brand voice and ensure we’re consistent with it across all mediums;
  • Execute on creative briefs developed by growth managers, media buyers and ensure content needs are met;
  • Make data-driven decisions and constantly measure the impact of copy based on key metrics & KPIs;
  • Perform copy “teardowns” to improve existing advertising efforts; 
  • Produce multiple variations of existing content using different approaches and perspectives; 
  • Analyze the competition, research the industry, create surveys for client interviews; 
  • Edit and proofread as needed.

About you:

  • 4+ years of experience as a conversion copywriter or equivalent role; 
  • Proven experience writing copy for landing pages and paid ads;
  • Excellent writing and editing skills in terms of tone, structure, grammar, spelling and factual accuracy; 
  • Proven experience in delivering conversion rate improvements with copy (portfolio or copy samples are a must); 
  • Knowledge of conversion principles; you're able to determine why one piece of copy is selling well while another isn't and adapt accordingly;
  • Be a self-starter with high standards and the ability to work both independently and on a team to meet deadlines; 
  • You love doing research; breakthrough results come from competitor, customer and market insights so the ability to dig deep is critical.
  • Understanding of both qualitative and quantitative research methods and techniques; 
  • Working knowledge of Google Apps (i.e., Drive, Docs, Sheets, Slides, etc.);
  • Thoroughly organised and always striving to achieve better work efficiency.
  • English is your first language.

What We Offer:

We have different perks and benefits, but we also can offer you a supportive work environment powered by a fantastic team!

  • 100% remote work, allowing working and travelling;
  • Flexible work hours, when it is convenient to plan your working and personal time;
  • Competitive compensation according to your skills, experience and professional accomplishments, including a company bonus;
  • Paid vacation, sick leave and holidays;
  • Work in one of the most dynamic and fastest-growing industries;
  • Ambitious and challenging tasks with a high degree of responsibility and independence;
  • Multicultural environment;
  • Supportive, friendly and professional team which you can always rely on;
  • An allowance program for compensation of expenses for wellness activities and the purchase of technical equipment;
  • Paid training (school, events, conferences);
  • Employee Assistance Program and other perks… 

If this sounds like you, we should talk!

A strong copy portfolio including examples of digital ads and landing pages is compulsory for your application to be considered.

How to become a «Siren»

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HR Recruiters and the Hiring Manager select the best candidates for Siren

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Introductory 30 min Zoom/Skype interview with HR

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Test task or questionnaire (depends on the role)

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Hiring Manager or Technical interview

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Final interview

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Offer