Marketing Automation / Email Marketing Lead

We are looking for a Marketing Automation / Email Marketing Lead to join our team. The ideal candidate has hands-on experience in building Email marketing from scratch: from technical set up and tracking, to segmenting and building content to different segments, to running hundreds of A/B tests to optimize performance.

The candidate must be highly analytical, ready to create and execute a strategy that drives business results, lead all email marketing efforts within a growing company, and build a team to expand results.

About us

Siren Group is a digital marketing company based in Switzerland with remote staff worldwide. We specialize in generating consistent new business opportunities for medium- to large-size companies, including Fortune 1000s. Our latest venture is HomeBuddy.com, an online home improvement marketplace in the U.S. HomeBuddy offers a great opportunity to work on an interesting, challenging, and constantly evolving project. 

Being already a very successful firm with stable double-digit annual revenue increases, we are aiming for even more explosive growth! Our company’s success is delivered by a smart, self-starting, and entrepreneurial team which we are actively growing. 

Siren offers a remote and flexible work environment, competitive compensation, benefits, and opportunities to grow in your career. 

What You Will Do:

• Build email / CRM marketing from scratch;
• Create and execute a strategy to engage clients and drive revenue;
• Lead efforts to choose ESP and other needed solutions;
• Work together with a copywriter, designers, and developers to build needed assets;
• Launch tests to optimize progressively for revenue growth. Analyze campaign results and adjust communication strategies to improve further;
• Set KPIs for the email channel;
• With the help of analysts, build reporting tools and present results to stakeholders;
• Hire team members to execute your plan (if needed);
• Expand communication efforts into other channels: SMS, and messengers.

About you:

• At least 4 years of experience in email marketing, CRM marketing;
• Proven background in building email strategies that drive business results from scratch;
• Proven background with other channels (SMS, messenger marketing);
• You know benchmarks and best cases;
• Hands-on experience with all technical aspects of email marketing (how to choose ESP, how to improve deliverability, etc);
• You know basic HTML and CSS;
• Strong analytical skills with experience in data analysis and segmentation;
• Strong project management skills;
• Proven track record of running A/B tests and improving business results with it;
• Experience in working with designers, developers, testers, project, and product managers, and media buyers;
• Readiness to take responsibility; independently form and prioritize the backlog;
• Strong written and verbal communication skills;
• Deep understanding of marketing funnels and how to drive incremental growth at each stage, with specific emphasis on email;
• English B2/C1 is a must.

What We Offer:

Our company’s success is delivered by a smart, self-starting, and entrepreneurial team which we are actively growing. We offer: 

• Competitive compensation according to your skills, experience, and professional accomplishments;
• Generous paid vacation, sick leave, and paid holidays.
• 100% remote work, allowing working and traveling.
• Flexible work hours, when it is convenient to plan your working and personal time.
• Work in one of the most dynamic and fastest-growing industries.
• Ambitious and challenging tasks with a high degree of responsibility and independence;
• Multicultural environment;
• Supportive, friendly, and professional team, which you can always rely on;
• An allowance program for compensation of expenses for fitness activities and the purchase of technical equipment;
• Paid training (school, events, conferences).

If this sounds like you, we should talk!