Director of Content Marketing

Are you a creative and driven professional with a passion for content marketing? Are you willing to be a part of a quickly growing, product-oriented company while working remotely from home? Then welcome to HomeBuddy! 

This role is full time & fully remote: This job is remote anywhere in the U.S. The only limitation on work location is access to high-speed internet and having a quiet workspace.

HomeBuddy is a robust online marketplace connecting contractors with homeowners to complete home improvement projects in the U.S.

Already a well-established, successful firm, HomeBuddy is growing at a fast pace and is determined to achieve even more explosive growth. To support this ambitious vision, we are actively developing our team of smart, self-starting and entrepreneurial individuals in many professional categories. 

HomeBuddy offers a remote and flexible work environment, competitive compensation, attractive benefits and a great opportunity to work on interesting, challenging and constantly evolving projects. As a member of the HomeBuddy team, you will be part of an innovative and dynamic environment where your ideas and efforts will be valued and make a significant impact. You will have the opportunity to collaborate with talented professionals from diverse backgrounds, contributing to the growth and success of the company.

Are you a creative and driven professional with a passion for content marketing? If so, we have an exciting opportunity for you to lead our B2B content marketing efforts as the Director of Content Marketing. As a critical member of our Marketing team, you will be crucial in establishing the HomeBuddy brand within the home improvement professional community. This role will collaborate with multiple departments within the company (Sales, Marketing & Senior Management). Your job will be brand-building through various content efforts, demand generation, and preparing content for the Sales team and tradeshow attendees. In this role, you'll collaborate with our partners to create cross-promotional opportunities (podcast appearances, guest posting, webinars, etc.).

The Director of Content Marketing will play a vital role within the Marketing team, directly reporting to the VP of Digital Marketing.

We are seeking an experienced content marketing professional with a proven track record in building/leading a brand's content strategy and/or demand generation through content efforts. Please note that the SEO background is optional as most content/promotions will be distributed via paid media and cross-promotions.

To be successful at HomeBuddy, you need to be passionate about being a part of a very dynamic, challenging, and fast-growing business. This position isn’t for you if you’re seeking a routine office job.

What you will be doing:

• Developing a B2B content marketing strategy, with the goal of maximizing brand awareness, and bringing new business (clients) to HomeBuddy;

• Develop content for various marketing channels, including but not limited to PDFs, social media posts, email drops, webinars, podcasts, trade shows, scripts, quizzes, industry reports, scorecards, checklists, etc.

• Collaborate with the copywriting team to create persuasive content that aligns with brand guidelines and marketing objectives.

• Manage content distribution across multiple advertising channels, social media and cross-promotions;

• Build relationships with thought leaders in the industry, and explore marketing opportunities through their medium;

• Organize cross-promotional opportunities with existing clients, partners or thought leaders (guest posting, webinars, podcasts, etc.)

• Develop content for lead nurturing and retention of our existing clients;

About you:

• At least 3 years of B2B content marketing experience
• Proven track record in content strategy, content creation and effective distribution of it
• Able to show multiple examples of content you created that was highly engaging for your target audience
• Experience collaborating with copywriters and designers to oversee the entire lifecycle of content creation, from inception to production.
• Ability to build & own the comprehensive B2B content strategy as well as generating/repurposing content;
• Proficiency in utilizing diverse content distribution channels, including social media, LinkedIn, email marketing, etc.
• Fluent in English

What we offer:

• We have different perks and benefits, but we also can offer you a supportive work environment powered by a fantastic team!
• Competitive compensation according to your skills, experience, and professional accomplishments, including a company bonus;
• Paid vacation, sick leave, and holidays;
• 100% remote work, allowing working and travelling;
• Flexible work hours, when it is convenient to plan your working and personal time;
• Work in one of the most dynamic and fastest-growing industries;
• Ambitious and challenging tasks with a high degree of responsibility and independence;
• Multicultural environment;
• Supportive, friendly, and professional team, which you can always rely on;
• An allowance program for compensation of expenses for wellness and the home office;
• Paid training (school, events, conferences).

If this sounds like you, we should talk!